Madewell Products
We helped Madewell Products
assert their brand online.
We helped Madewell Products establish their brand as an innovator and leading supplier of concrete construction products. Since Madewell Products was established, Posterboy has produced and handled all of their video and photo content online, appearing across social media, website, print materials and more.
Insight.
Ro Mukerjea
Managing Director
One of our favourite things to do is to help build a brand from the ground up. To do that, however, you need the trust of the people behind the brand. And to Madewell’s credit, they’ve given us a wide berth to conceptualise, create and experiment with high quality content.
The value of this content has helped lift Madewell Products to Australia’s leading supplier of concrete construction products, across a range of categories.
From product details, to on-site highlights, to podcast-style content – we’ve needed to adapt and adjust to how online audiences prefer to consume content in order to keep Madewell relevant and on the cutting edge – just like the products they supply.
