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Monash University

We helped Monash University
save lives.

We helped Monash University prevent and treat risk of cancer and heart disease through their DNA Screen program – a free, DNA testing program that helped thousands of Australians take preventative action against disease risk, and potentially save lives. Through story-driven, emotive work, we sought to lift the narrative from stats and figures to a more human impact one.

Insight.

Meet Ro Mukerjea our Managing Director of Posterboy Media
Ro Mukerjea

Managing Director

We began working with the DNA Screen team when they were first rolling out the study and program, and have the seen first-hand how they have helped thousands of Australians. In line with our mission to work with purpose-driven organisations, we took great satisfaction being able to bring this message to more Australians, and help influence the shaping of government policy in this sensitive area. 

Being able to tell some incredible stories was an incredibly rewarding experience for our entire team, and we look forward to a day when genetic screening is commonplace for all Australians.

Watch the video.

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Project content.

Learn more about the DNA Screen program at dnascreen.monash.edu