Creating engaging corporate videos: winning your audience.

Are you tired of creating corporate videos that fail to impress your target audience? It’s time to step up your game! Video content is one of the most effective ways to improve your digital marketing and branding, but it’s not easy to create engaging videos. However, fear not – we’re here to help! In this blog, we’ll give you tips for creating corporate videos that are informative, entertaining, and on-brand. So, let’s dive in and start winning over your audience!


Know Your Purpose

Knowing the purpose of your corporate video is crucial. What is your end goal? Are you trying to inform, educate or persuade your audience? Identifying the objective of your video enhances the clarity of the message, leading to better engagement. Knowing your target audience is essential. The video should focus on their interests and pain points to make the content more relevant. Aligning your video with your brand message ensures consistency in the messaging across all content types, creating a strong brand identity. Invest time in research before setting out on the creative journey. It may seem daunting initially, but the payoff is huge. A well-structured, purposeful, and aligned corporate video will lead to improved engagement with your audience.


Keep it Brief

Shorter is better. Every second of a corporate video needs to count. In this rapidly changing era of technology, attention spans are getting shorter. Don’t let your audience feel like their time is being wasted. Be focused and concise with every shot, spoken line, and moment. Avoid rambling on off-topic material. Ensure that your message is laser-focused and to the point. As Blaise Pascal famously once said, “I would have written a shorter letter, but I did not have the time.”


Tell a Story

Creating a story is the backbone of any good corporate video. A narrative can lift an otherwise dry informational piece into an emotionally impactful story. The key is to start by identifying the audience, their needs, and the message you want to convey. Decide on the story arc, incorporating relatable characters, a problem, and a resolution. Make sure the story aligns with your brand’s messaging and mission. Use visuals to enhance the story and levels of emotional engagement. Give personality to your characters, and use colours, lighting and camera angles that complement the story’s tone. Finally, make a call to action that motivates the viewer.

Remember, stories are more memorable than data, creating an emotional connection with your audience. It may take creativity and effort, but it’s worth it. The right story can capture the essence of your brand, and your viewer’s attention.


Use Plain Language

Avoid using complex industry jargon and stick to plain language that everyone can understand. The goal is to make your corporate video relatable to the average viewer. You don’t want your intended message to get lost in a sea of technical terms that only industry experts would know. Aim to use language that is conversational and easy to understand. Your audience should feel like you’re talking directly to them, not giving a lecture. To make your video more relatable, you can also use humor or inject your company’s personality into the script. Remember, people connect with people, not just products or services. By keeping your language simple and relatable, you’ll increase the likelihood that your audience will stay engaged with your message.


Utilise Engaging Visuals

To create a corporate video that resonates with your audience, engaging visuals are key. But what does that mean exactly? It means more than just a bunch of stock footage or boring diagrams.

Add some fun and creativity! Injecting a bit of humor or quirkiness into your video can help keep your audience entertained and engaged. No one wants to watch a dry, boring video, so it’s important to think outside of the box.

Use animation or graphics. If you are trying to explain something complex, animation or graphics can help simplify your message and make it easier to understand. It’s also an opportunity to showcase your brand’s personality and style.

Invest In high-quality production. A low-quality video can be off-putting and send the wrong message to your audience. Investing in high-quality production can help elevate your video and make it appear more professional and polished.

Remember, visuals are just as important as the message you’re trying to convey. With the right visuals and production, you can create a video that both informs and entertains your audience. So, don’t be afraid to get creative and take risks with your visuals!



Choosing the right platform is critical for the success of your corporate video. Where does your target audience spend their time online? Be there. If you’re targeting younger audiences, platform choices tend to favor Snapchat, Facebook, Instagram, and YouTube. For older audiences, LinkedIn and Facebook are good places to start. Once you’ve chosen your platform, an experienced video production company can help you create a distribution plan that aligns with your goals and budget. Remember, finding the right medium is just as important as creating high-quality content.



Creating engaging corporate videos is crucial to capture your audience’s attention. By following these tips, you can achieve your objectives while keeping the viewer interested. Know your purpose; understand your objective. Keep it brief; don’t waste their time. Tell a story; use visuals to enhance the narrative. Use plain language; make it relatable. Utilize engaging visuals; invest in high-quality production. Distribution-wise, choose the right platform for your intended audience. Lastly, distribute your video according to your plan. With these tips, you can create engaging corporate videos that will connect with your audience and deliver your message effectively.

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